Marsilia — From Zero to a Professional Haircare Brand

Client:
Marsilia — professional Italian haircare brand.

Date:
May 13, 2021

Category:
Branding

Location:
Russia

Task: Launch a brand from scratch.

Solution:

• Audience insights;
• Market and competitor research;

Brand platform development: USP, Mission, Vision, Values;
Visual identity and brand book creation.

For the identity, we leaned into the brand’s story. To emphasize eco-friendliness and traditions of cosmetic craftsmanship, we chose the look of a vintage European pharmacy — reimagined for today.

Result: The Brand launched.